By turning financial news into an interactive, gamified experience, Fantasy Funds encourages players to return daily to track their portfolios and standings. These repeated interactions build habits, keep audiences engaged over longer periods, and strengthen loyalty to the publisher’s platform.
Media and Publishing
Engage new audiences, strengthen reader loyalty, and unlock new revenue streams with Norkon’s suite of solutions tailored for modern news organizations.
Data-driven solutions for financial publishers
Fantasy Funds
Fantasy Funds attracts new audiences, engages players and drives subscriptions with a risk-free stock market investment game.
Pulse
Pulse creates intuitive and engaging insights with up-to-the-second financial data while increasing the value of editorial news content.
Beakon
Next-generation AI personalization for retail investors and newsroom intelligence for trusted media, built on robust transparency, robustness and facts.
Beakon: AI-powered personalization for financial news
Transforming financial journalism and reader experiences
Beakon is Norkon’s next-generation AI platform designed to transform financial journalism. It helps editorial teams uncover overlooked stories, automate the “first mile” of reporting, and deliver source-cited outputs aligned with brand standards. For readers, Beakon personalizes the market experience, surfacing the companies and trends they care about most — reducing churn, building daily habits, and driving subscriptions.
Fantasy Funds: Gamified stock market engagement
A game changer for financial media and news organizations aiming at reaching broader audiences
Fantasy Funds attracts new audiences and teaches financial literacy through a risk-free stock market investment game. Players can build virtual portfolios, compete with others, and learn the fundamentals of investing – while publishers capture registrations, grow traffic, and guide users naturally toward subscription conversion.
Pulse: Real-time market data at your fingertips
Intuitive tools and engaging visuals for better insights
Pulse delivers intuitive, interactive insights with up-to-the-second market data. By combining real-time financial feeds with editorial content, Pulse increases the value of news coverage, keeps readers engaged longer, and positions publishers as the go-to destination for financial market intelligence.
Frequently Asked Questions
Fantasy Funds
Supporting audience retention & growth
Game play
Gamification benefits
Game development
Pulse
Data discovery
Supporting revenue objectives
How does Fantasy Funds reduce reader churn?
How does Fantasy Funds support audience growth and monetization?
Fantasy Funds attracts new users by appealing to both finance enthusiasts and casual readers who want to learn through play. Every registration creates opportunities for publishers to convert players into long-term subscribers. In addition, the competitive and shareable nature of the game helps extend reach organically through word of mouth and social media.
Can anyone play a Fantasy Funds game?
When your news publishing company sets up a Fantasy Funds game, it is up to you who will be able to play. Different combinations are possible depending on your objectives. You can open up the first game competition to anyone and allow only subscribers to play the next round, or limit the number of portfolios or tools to free players and give more advantages to current paying readers, and so on. Fantasy Funds is flexible to meet your financial gamification needs.
How long does one Fantasy Funds game typically last?
Typically a game lasts between 8 and 24 weeks. The duration is set based on your preference and goals.
Why introduce a Fantasy Funds game to potential players?
Financial literacy is a great hook for attracting new users, whether these are customers, readers, or subscribers. Gamifying financial literacy, making learning fun, motivates and incentivizes users to continue playing. Games are sticky and allow for incremental learning that leads to greater engagement.
For players, participating in a Fantasy Funds game has been shown to boost a user’s willingness to invest in markets by 70% compared to before they took part in a game. It builds confidence through the combination of financial tools, news, hands-on education and potential rewards through incentivizing consistent play.
What type of prizes and incentives are supported?
We have extensive experience in optimizing prizes to maximize the number of players and engagement in the game. For example, combining grand prizes with weekly prizes as well as league prizes. We are happy to advise you.
How to attract players to the game?
Players are attracted through a combination of organic SEO visibility, on-platform visibility, i.e., your website and platforms, and ads (we provide recommendations for advertising). Please contact us to discuss how we can maximize the reach and engagement your game generates.
What type of instruments does the game support? Only stocks or can other instrument types also be supported?
Fantasy Funds can support many different types of financial instruments including stocks, cryptocurrencies, funds, ETFs, etc. These instruments can either be sourced from our own market data provider or using your existing or preferred data provider. Please contact us for more information about market data.
What makes Fantasy Funds unique compared to other stock market games?
Unlike generic investing apps, Fantasy Funds is built specifically for media publishers. It integrates directly into news sites, drives registrations, and is designed to funnel players toward subscription journeys. The game balances entertainment with financial literacy, giving users a safe, risk-free way to learn about investing while deepening their connection to the publisher’s brand.
What business benefits will gamification through Fantasy Funds deliver, i.e., what is the return on investment?
Fantasy Funds games have proven that they can be successfully monetized for a significant ROI.
Monetization strategies are realized through:
- Conversion of subscribers and registration of new users. Fantasy Funds is a conversion machine, guiding users through your subscription funnel.
- Large-scale commercial sponsorship deals. Fantasy Funds is ideal for the placement of banners and ads in key locations within the platform.
- Advertising exposure and revenue across millions of generated page views
How long does it take to develop and launch a Fantasy Funds game?
While development and launch of a game varies depending on your needs, usually from the moment we start planning until game launch, development typically takes about 12 weeks.
Can my Fantasy Funds game be differentiated and branded – how?
Fantasy Funds offers flexible development to create a native look and feel, so you can a white-labeled experience for your own games.
Do we have to run the game ourselves?
No, Norkon implements, hosts, and manages the game. It is 100% independent and bolt-on.
How does Pulse help financial journalists with data discovery?
Pulse provides real-time access to financial market data through intuitive dashboards and interactive visualizations. Instead of manually sifting through feeds or raw numbers, journalists can quickly identify market-moving trends, discover story angles, and enrich their coverage with data-driven insights. This accelerates the reporting process while ensuring accuracy and depth in financial journalism.
How does Pulse support reader retention and subscription growth?
Pulse keeps readers engaged with real-time data, personalized watchlists, and interactive portfolio tools that encourage daily return visits. This habit-building behavior reduces churn and naturally guides users from free access to premium subscription tiers where advanced articles and investor features are unlocked.
How does Pulse support advertisement strategies?
By combining live market data with editorial content, Pulse increases reader engagement and time spent on site – two key metrics that drive ad revenue (as well as SEO score). The platform’s interactive tools create high-value inventory for advertisers, allowing publishers to package premium ad placements alongside sought-after financial data and insights. In addition, the stickiness of Pulse encourages repeat visits, strengthening audience segments that are attractive for targeted advertising and sponsorship opportunities.
What sponsorship opportunities are available within Pulse?
Banks, brokers, and fintech brands looking to reach financially minded audiences can sponsor Pulse modules. Publishers can offer dedicated sections as premium sponsorship placements, creating new high-value inventory beyond traditional banner ads.
Is it possible to have some Pulse features freely available and other features for subscribers only?
Yes, Pulse offers you full control so that you can decide to set up a paywall in front of certain features or analytical tools and not on others.