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Broadcasters’ live blogging software to inform the public of critical news

Leverage the power of live blogs to keep the public informed and engaged about urgent updates on unfolding events.

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Meeting public broadcasters’ challenges

Broadcasters operate in a fast-paced environment, where breaking news meets the demand for truth. On a mission to inform the public and engage wider audiences, broadcasters establish themselves as a reliable source of news while being pioneers in journalism. This commitment to excellence requires innovative tools to create content at the heart of the action, empowering journalists with the possibility to capture events and keep the public informed on the latest developments.

Journalism collaboration

Our live-blogging solution facilitates seamless communication and collaboration, ensuring that your dedicated team around the world can efficiently share and disseminate information in real-time.

Audience engagement

Whether you seek to provide engaging content or to foster a two-way conversation with your audience using live comments and Q&A sessions, Live Center allows you to engage directly with the global community you serve.

Newsroom empowerment

Live Center empowers broadcasters with cutting-edge features, allowing for constant innovation and adaptation to meet the dynamic needs of your diverse audience.

A reliable source of journalism, 24/7

250,000 page views to one live blog in one day

A Live Center blog dedicated to the Ukraine war witnessed a staggering 250,000 page views in just one day for a major national broadcaster. A remarkable 30% of the audience displayed a high interest in more information, delving deeper into the coverage by clicking the “load more” button. This compelling statistic underscores the fundamental importance of live blogs in not only attracting attention but retaining an active readership for broadcasters.

“Brilliant to have Live Center at the centre of our coverage today, really allowing us to do justice to the story.”
– Major UK Broadcaster

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Make your newspaper the number one news source

Cover key events, whether planned or spontaneous

Be ready to deliver when it matters most. From unpredictable breaking news to high-stakes events like elections, Live Center ensures your newsroom can deliver instant, seamless updates as stories develop, keeping your audience engaged with up-to-the-minute insights​.

Live election coverage examples

Engaging the local community

Live blogs empower broadcasters to build direct relationships with their audience, bypassing traditional social acquisition channels. With features like Q&A functionalities, broadcasters can engage listeners in real time, allowing them to interact with radio presenters and submit questions during live coverage—enhancing engagement and creating a more interactive experience.

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Maximize Engagement and Traffic

From the UK to New Zealand, broadcasters around the globe have witnessed an increased audience return by integrating multimedia elements such as video, social posts, and images. These multimedia elements not only enrich the storytelling experience but also drive repeat visits, with live blogs attracting over 150,000 unique viewers during major events​​.

Handle High-Stakes Scenarios with Stability

During crucial coverage like elections or breaking news, system stability is paramount. Broadcasters rely on Live Center to handle high traffic and seamlessly manage up to 20 live blogs simultaneously during election night, ensuring uninterrupted service and engaging content delivery​.

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Scoring on reliability and scalability, time and again

“In the end, it boils down to trust. When things are getting hectic and when news publishers need to go live, it’s absolutely fundamental that their software tools are resilient and can scale smoothly. Whether these are extraordinary events unfolding in real-time, time-critical national news, or any other pressing news, newspapers know that they can rely on Live Center.”

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Broadcasters features

Custom themes
3rd party content feed integrations
Pull in real-time data into your live feed
Highlight and pin key events
Social media integration
Comment moderation
Image and video upload
Advanced ad functionality

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