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Live-blogging tool for minute-by-minute sports events

Recreate the magical atmosphere and unlock fan loyalty with immersive sports live blogs while maximizing ads revenue and betting placements.

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Redefine the sports reporting experience

To ensure a captivating sports reporting experience, leveraging a live blogging platform is key to delivering real-time updates that immerse fans in the action. Sports enthusiasts demand not just timeliness but also exclusivity, craving insights, multimedia highlights, and interactive features that bring games and athletes to life. By using a live blogging platform to provide up-to-the-second coverage and interactive opportunities—such as expert commentary, polls, and multimedia updates—publishers can foster deeper engagement. This strategy not only keeps audiences informed but also makes them feel part of the unfolding drama, ensuring sustained loyalty and a competitive edge in the fast-paced sports media landscape​​​.

Provide in-depth coverage

Deliver comprehensive sports coverage with ease. From real-time game updates to detailed insights during major industry events like player retirements, Olympic games, or championship finals, keep fans informed and engaged at every moment. Create content that captures the passion and drama of sports, cementing your platform as the go-to source for expert storytelling.

Build a loyal fan community

Turn fans into a thriving community. Host live Q&As with sports experts to spark meaningful conversations and boost reader engagement. Use interactive tools to encourage fan commentary and participation, creating a sense of belonging while driving subscriptions and loyalty to your platform.

Maximize affiliate and ad revenue

Monetize your platform effectively. Optimize ad placements and tap into affiliate revenue opportunities by providing audiences with valuable information, including insights on legal sports betting. Transform your content into a revenue-generating powerhouse while delivering relevant and trusted resources to your fans.

Give fans what they love

Horse racing organizers from across the globe have successfully covered the races with Live Center and observed an increase in betting percentages, which has also significantly contributed to building returning user habits.

As part of their engagement strategy, Rikstoto uses live blogs to provide their customers with horse-racing analysis and quick updates to help their customers reach the best betting decisions.

“Updates have to happen as fast as the game – or race – develops, which is why static articles don’t work in a fluid landscape. This kind of live information is time sensitive and specific, and would not make sense on our main website, which is why Live Center is so important.” – Rikstoto

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Horse race live blog

Stack the odds in your favor with best-in-class live-blogging software

Create memorable live blog experiences

Turn live sports into a two-way conversation. Features like real-time polls, Q&As with experts, and interactive chats keep sports fans engaged. Seamlessly manage high volumes of reader questions, assign them to journalists, and publish replies directly in your live blog—all in real-time. From casual spectators to die-hard fans, every interaction strengthens your community and drives long-term loyalty.

Explore monetization opportunities

  • Ads: Achieve the ultimate goal of increased revenue by implementing native or remote ads directly in your live blogs.

  • Get in on the Action: Boost engagement and revenue by seamlessly integrating betting widgets from your providers directly into your live blogs. Enable real-time odds updates, interactive betting opportunities, and a streamlined experience that keeps fans engaged while facilitating betting placements effortlessly.

Enrich the fan experience with data and content

From play-by-play stats to player rankings, Live Center integrates seamlessly with market data and feed plugins to enrich every moment of the game. Bring your fans closer with visually dynamic content—like team standings, scoreboards, player headshots, and events calendars—delivered in real-time. Customize your blog with sports extensions to keep fans coming back for insights they can’t find anywhere else.

Built-in reliability

When the unexpected happens—server downtimes, CDN failures, or CRM outages—Live Center  ensures uninterrupted live coverage with the ability to scale effortlessly. Designed to withstand massive traffic surges, Live Center handles simultaneous page visitors with ease, keeping your audience informed during critical moments. Rely on its robust architecture to safeguard your content and reputation, no matter the challenge.

Maximize revenue with seamless live content delivery

“Our reporters can push content quickly, right before races, and we instantly see much higher betting percentages. Live Center delivers much higher revenue per customer, according to analytics data. Live content is a trigger for placing bets, making Live Center a no-brainer and an easy ROI justification.” – Rikstoto

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Sports coverage features

Sports skin
Scoreboards
Pull in real-time data into your live feed
Highlight and pin key events
Countdown
Comment moderation
Image and video upload
Betting integration

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