Where Real-Time Market Data Becomes Reader Engagement

We have known for a long time that our readers are deeply interested in the stock market. We wanted to capitalize on this interest to engage with users and potentially gain new subscribers as well as advertisers. Gamifying the stock market with Fantasy Funds proved to be a great way to incentivize users to register on our site to play.

Johan Östberg
Business Developer and Project Manager
Dagens industri

Commercially, we have used Norkon’s platform to generate new advertising partnerships, which have increased our advertising revenue by over 50 percent.

Kasper Haugaard
Digital Development Manager
Dagbladet Børsen

Using gamification and allowing people to manage a good portfolio and their funds as they would do in real life is a great exercise and a great way to learn. The more players play the game, the more they learn, and the more engaged they become. This eventually leads to greater interest in the content we publish about it. Fantasy Funds is very much part of our strategy – anything that can help us present the brand in a new way to an audience which we don’t monetize at the moment is a part of our strategy.

Mathias Douchet
Director of Product
The Telegraph

Norkon has helped us create a state-of-the-art market universe, which our customers are really excited about and that generates much higher engagement than our previous market pages.

Kasper Haugaard
Digital Development Manager
Dagbladet Børsen