Beakon is Norkon’s AI platform that personalizes financial news for readers and provides newsrooms with real-time market intelligence. It turns vast amounts of complex market data into clear, actionable insights, by filtering through the noise and surfacing contextualized market data to journalists. Acting as a first mile for journalists, it uncovers overlooked stories and helps readers discover the content that matters most to them.
Beakon: AI Personalization For Financial News
Beakon transforms how readers and investors consume stock market news. Powered by adaptive AI personalization, Beakon delivers real-time, relevant financial insights tailored to each user’s unique portfolio, behavior, and interests – before it’s requested.
Beakon brings clarity to overwhelming financial noise
Beakon is purpose-built for financial journalism and combines newsroom’s expertise, trusted data sources, and Norkon’s real-time market engine to deliver unique and verifiable stories at the speed of the markets with context.
Beakon’s personalization engine filters market noise into human-readable insights -transforming passive readers into loyal, informed investors.
Fact-checked
Every claim is grounded in cited data and sources.
Personalized
Delivers relevant market insights tailored to each reader’s interests and portfolio.
Trusted
Refined over a decade in close collaboration with 14+ leading financial publishers.
For Retail Investors
When Market Data Feels Personal
Beakon identifies the companies, sectors, and events that matter most according to readers watchlists, individual portfolios and behaviour signals, delivering algorithmic calculations in plain language.
- Widgets
- API-embeds in newsletter
- Alerts and push notifications
By providing tailored updates to retail investors about the items they care about the most, Beakon supports publishers in their objective to increase audience engagement, retention, and monetization through relevance and trust.
For Newsrooms
Automating the “first mile” of reporting
Beakon empowers editorial teams to uncover overlooked stories and deliver high-quality, source-cited financial journalism. How it works:
- Ingests market data from relevant stock exchanges.
- Analyzes billions of calculations daily to detect unusual movements, trends, and opportunities.
- Cross-references results with your newsroom’s and wire content.
- Generates text outlines or full articles, completed with data, sources, and context.
Built for financial media leaders and newsrooms expanding into markets coverage, Beakon surfaces companies worth covering with fact-checked, brand-aligned outputs.
Aligned with Modern Audience Strategies
Beakon is built on the principles of addressing modern retail investors needs, who want to know how market changes affects their personal finances while seeking expert investment insights.
We believe Beakon can also revolutionise how we distribute content to our readers on DN Investor, our stock market platform. Using the same technology as the newsroom, end-users can get immediate updates on their favourite stocks.” – Dagens Næringsliv
Coupled with in-depth content, Beakon provides the frame to connect the dots.
Beakon
Why Beakon beats other AI
At its core, Beakon transforms the vast amount of data and movements into clear, actionable insights.
Market Intelligence Engine
Beakon’s proprietary signal technology processes live market movements, earnings reports, and sentiment trends to surface opportunities others miss, grounded in financial logic and real-time data.
Vertical Expansion Technology
For financial publishers, Beakon accelerates vertical growth by generating high-value, source-cited financial content with minimal newsroom resources, unlocking premium engagement and ad performance.
Transparency & Control
Every AI-generated suggestion includes verifiable citations and aligns with editorial standards. Beakon enhances speed and ideation while keeping human editors firmly in control of the final story.
Dual-Purpose AI Design
For financial publishers, Beakon accelerates vertical growth by generating high-value, source-cited financial content with minimal newsroom resources, unlocking premium engagement and ad performance.
“In addition to having a high impact on how our newsroom monitors the stock market, Beakon is also revolutionising our workflow. By combining the power of Beakon’s analysis of the stock market with the built-in article composition tool, driven by generative AI and integrated with our CMS, we are able to deliver high-quality stock market reporting almost immediately even with a human in the loop.” – Dagens Næringsliv
Beakon Benefits
Real-time financial intelligence
Fact-checked & source-cited
Configurable editorial intelligence
Personalized reader experiences
User needs alignment
Workflow integration & efficiency
Transparent data lineage
Proven publisher experience
Revenue & retention engine
Secure, scalable infrastructure
About Beakon
What is Beakon?
Beakon's Technology
Technical aspects
Personalization
What is Beakon?
Who is Beakon for?
- Publishers and financial media who want to speed up story discovery, reduce newsroom workload, increase efficiency, and expand coverage with trustworthy and source-cited AI tools.
- Readers and retail investors who want personalized, relevant market insights, from clear and trustworthy sources
How does Beakon work?
Beakon combines live market signals, financial sentiment, and verified news sources to identify patterns and emerging stories. Its AI engine surfaces relevant companies, events, and insights for editorial teams, which are previously customized and predefined, and personalizes the resulting content for each reader using behavioral signals and portfolio data.
What makes Beakon different from other AI tools?
Unlike generic large language models or off-the-shelf AI writing tools, Beakon is built exclusively for financial journalism and media personalization.
It uses financial-first logic, verified data sources, and transparent citations to ensure accuracy and editorial trust. Every suggestion or insight is explainable and fact-checked, keeping humans in full control.
Does Beakon hallucinate information like other AI tools?
No. Every AI-generated insight is grounded in verified financial data, cited sources, and factual market signals. Its models are constrained by real-world data inputs – not open-ended text prediction – ensuring outputs remain accurate, auditable, and aligned with journalistic standards.
Can Beakon generate content automatically?
Beakon doesn’t replace journalists, but accelerates the process and provides a great head-start. It automates the “first mile” of reporting: surfacing stories, summarizing verified data, and suggesting storyl angles. Editors and journalists stay in control of tone, verification, and publishing decisions.
What kind of data does Beakon use?
Beakon aggregates first-party publisher data with verified financial sources, including stock movements, earnings data, sentiment analysis, exchange messages, and publishers’ own articles. It adheres to strict data privacy and compliance standards, ensuring no sensitive user data is exposed.
Can Beakon integrate with existing newsroom systems or CMS platforms?
Yes, Beakon is built to integrate with modern newsroom tools, analytics systems, and content management platforms. Publishers can choose between API-based feeds or a plug-and-play interface that fits into their existing workflow.
How does Beakon personalize reader experiences?
Beakon analyzes reader behavior, saved preferences, and market activity to deliver hyper-personalized insights: from tailored newsletters and in-app feeds to alerts about portfolio-relevant events. Each user receives a unique, dynamic experience that keeps them engaged and returning.