A Pulse Engagement Module
Fantasy Funds
Turn investing into an engaging learning experience
Fantasy Funds is a stock market game for financial publishers. Readers build virtual portfolios, trade using real market data and compete with others, while helping publishers drive registration, engagement and financial learning.
41%
18-34 years old, with limited investment experience
70%
Increase in confidence and willingness to invest in the financial market
122 k
Registered players in one year across 5 countries
BEYOND THE GAME
Turn participation into lasting engagement
Fantasy Funds is a door opener. The real opportunity begins when players move beyond the game and into the publisher’s wider financial ecosystem. Their portfolios and investment choices create natural connections to relevant journalism, market data and investor tools, turning participation into an opportunity for lasting engagement.
Our Fantasy Funds benchmark shows that the most successful publishers treat the game as an editorial product rather than a standalone campaign, connecting participation with ongoing content, communication and the wider publisher experience.
Explore what Fantasy Funds reveals about investor engagement.
Connect markets and news together
The game ties stock market and journalistic content together to augment the learning and information-sharing opportunity, helping players learn and get background information at the same time.
Learn, earn, reduce churn
The game uses engaging features and investor tools to let participants compose their own portfolio of stocks, interact with other players, create their own leagues with friends and compete for weekly and grand prizes to encourage continuous player engagement and competition.
Putting fun and confidence in finance
Players of all types benefit. Less mature investors can test their investing skills on a real-time market data platform without real risk. Survey results indicate that 70% of participants felt more confident about investing in real life after playing the game.
Fantasy Funds in action: Äripäev
- 11,056 players
- 78,008 portfolio adjustments
- +400 player leagues
- 2,000 attendees at a post-game investment festival
“We had more than a thousand participants giving us feedback, saying that the investment game increased their confidence to invest in real life.”
– Juhan Lang, Head of Investment Department at Äripäev
A gamified investing experience
for your audience
Fantasy Funds combines real-time financial data with interactive gameplay, enabling publishers to create engaging investment simulations under their own brand.
Audience growth
1) Attract thousands of new users through interactive experiences.
2) Build engagement habits and repeat visits while educating users about financial markets.
3) Leverage existing financial journalism.
Commercial opportunities
1) New commercial partnerships with relevant advertisers through game or league sponsoring.
2) Generate ad revenue by placing banners and ads strategically in key locations throughout the platform.
3) Tap into the marketing budgets and audience reach of sponsoring partners.
Revenue generation
1) Expose ads to thousands of users, across millions of page views generated.
2) Gain ground with advertisers by audiences interested in savings and investing.
What Fantasy Funds brings
to players
Confidence to invest
70% were more willing to invest in the financial markets after playing Fantasy Funds compared to before
Building confidence through a combination of financial tools, news and hands-on education
Building a stronger relationship to the brand
Build your own investor experience
Fantasy Funds features
Native look and feel
Support for unlimited number of players
Real-time market data platform
Investor analytical tools
Allow players to form player leagues
Offer weekly or grand prizes
Manage investment portfolios
Sponsorship and monetization opportunities
Ready to transform market signals into investor value?
Fantasy Funds FAQ
What is Fantasy Funds?
Fantasy Funds is Norkon’s stock market game for financial publishers. Readers invest virtual money in real stocks, compete in leagues, and learn about investing in a risk-free environment.
Is Fantasy Funds part of the Pulse platform?
Yes. Fantasy Funds is one of the engagement capabilities within the Pulse platform and can be combined with market data, portfolios, watchlists, and other market intelligence capabilities.
Can Fantasy Funds be customised?
Publishers can customize branding, leagues, investment universe, prizes, sponsorships, and editorial integrations to match their audience and commercial strategy.
How does Fantasy Funds help publishers?
Fantasy Funds helps publishers attract new audiences, increase registrations, encourage repeat visits, strengthen investor education, and create sponsorship opportunities.
How can the game generate revenue opportunities?
Many publishers successfully partner with banks, brokers, investment platforms, and financial institutions to sponsor competitions, prizes, and educational initiatives.
Do players need investment experience?
No. Fantasy Funds is designed for both beginners and experienced investors, providing a risk-free environment to learn through participation.