Not every reader needs
the same market story

Beakon helps financial publishers deliver personalised, behaviour-driven news experiences. Grounded in structured financial data and reader signals, it connects users with the insights most relevant to their interests and portfolio focus.

Reader Personalisation That Feels Relevant

Beakon identifies the companies, sectors, and market movements that matter most to each reader – based on watchlists, portfolio interests, and behavioural signals.

It transforms complex financial data into:

  • Personalised market summaries
  • Portfolio updates
  • Market recaps
  • Context-aware recommendations

Relevance without compromising editorial control.

Beakon reader personalization

Powering Liquid Content to Activate and Engage Readers

Beakon detects meaningful financial events and turns them into structured, reusable content components that power different formats and experiences across your platform.

Serve the same event in different depths, angles, and contexts, without duplicating editorial effort, accompanying readers through the subscription lifecycle

From signal to scalable engagement.

News reader lifecycle digital media

Built for Revenue Growth

Greater relevance drives deeper engagement.

Beakon helps publishers:

  • Increase logged-in usage
  • Strengthen daily reader habits
  • Improve advertising yield
  • Support subscription conversions

Personalisation aligned with your business model.

Norkon’s solutions turn live market data into reader engagement

Beakon

Data-driven reader personalization, transforming financial news consumption into a more relevant and habit-forming experience.

Pulse

Deliver real-time, data-driven experiences and investor analytical tools that keep audiences informed and coming back for more.

Fantasy Funds

Engage audiences with interactive stock market games that make investing accessible, educational, and habit-forming.

Trusted by

Trusted by top financial publishers to engage millions of readers through real-time data and gamified investing experiences.

123K

Registered users across 6 Fantasy Funds games in one year

1.7M

Readers to our powered news articles in a single day

80%

More ad impressions per page view

Which pain points are you facing?

Revenue I Audience growth I Audience engagement I Advertising I Subscriptions

Attract

Turn traffic into loyal readers

Norkon’s interactive solutions help publishers capture attention from the first click. Whether through gamified stock market experiences with Fantasy Funds, insightful real-time market data with Pulse, or data-driven personalization for financial readers with Beakon, our solutions boost traffic, convert casual visitors into registered users, and open new revenue opportunities.

Engage

Create meaningful reader experiences

Keeping readers interested means delivering more than just headlines. Our solutions support personalized insights and offer dynamic data visualizations and gamification features, enabling publishers to provide unique, interactive experiences that stand out and give audiences a reason to return daily.

Retain

Build reader habits and drive revenue

Habit formation is the key to sustainable growth. By enabling features like personalized watchlists, alerts, and portfolios, Norkon’s solutions foster daily usage, strengthen brand loyalty by tying those to your journalistic content, and guide readers naturally along the journey from free registration to paid subscription.

Words from our customers

Commercially, we have used Norkon’s platform to generate new advertising partnerships, which have increased our advertising revenue by over 50 percent.

Kasper Haugaard
Digital Development Manager
Dagbladet Børsen

We have known for a long time that our readers are deeply interested in the stock market. We wanted to capitalize on this interest to engage with users and potentially gain new subscribers as well as advertisers. Gamifying the stock market with Fantasy Funds proved to be a great way to incentivize users to register on our site to play.

Johan Östberg
Business Developer and Project Manager
Dagens industri

Using gamification and allowing people to manage a good portfolio and their funds as they would do in real life is a great exercise and a great way to learn. The more players play the game, the more they learn, and the more engaged they become. This eventually leads to greater interest in the content we publish about it. Fantasy Funds is very much part of our strategy – anything that can help us present the brand in a new way to an audience which we don’t monetize at the moment is a part of our strategy.

Mathias Douchet
Director of Product
The Telegraph

Norkon has helped us create a state-of-the-art market universe, which our customers are really excited about and that generates much higher engagement than our previous market pages.

Kasper Haugaard
Digital Development Manager
Dagbladet Børsen

Want to know more?

">