Product launch Beakon: financial reader personalization is here
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Empower every retail investor to make informed financial decisions

Norkon builds interactive retail investor experiences that help publishers increase reader engagement, loyalty and new revenue opportunities.

Beakon

Data-driven reader personalization, transforming financial news consumption into a more relevant and habit-forming experience.

Pulse

Deliver real-time, data-driven experiences and investor analytical tools that keep audiences informed and coming back for more.

Fantasy Funds

Engage audiences with interactive stock market games that make investing accessible, educational, and habit-forming.

Trusted by

Trusted by top financial publishers to engage millions of readers through real-time data and gamified investing experiences.

 

123K

Registered users across 6 Fantasy Funds games in one year

1.7M

Readers to our powered news articles in a single day

80%

More ad impressions per page view

Which pain points are you facing?

Revenue I Audience growth I Audience engagement I Advertising I Subscriptions
Become an individual investor

Attract New Readers

From casual readers to experienced retail investors

Bring new audiences into your financial coverage through interactive experiences, market discovery tools, and gamified investing formats. These entry points capture attention from the first click, turning casual visitors into registered users while creating opportunities for sponsored campaigns and audience growth.

Beakon reader personalization

Personalization

Engage readers with relevant market insights

Financial audiences expect information that reflects their interests and investment focus.

Beakon connects readers with the companies, sectors and market movements that matter most to them, using behavioural signals, watchlists and portfolio interests.

By transforming structured financial data into personalised summaries, portfolio updates and contextual recommendations, publishers can deliver highly relevant insights that deepen engagement across their financial coverage.

Stream real-time stock market data

Build Investor Loyalty

Driving reader habit and revenue

Sustainable growth in financial media comes from daily reader habits.
Norkon enables publishers to deliver timely insights tied to each reader’s interests and portfolio focus: from personalised alerts and market summaries to portfolio updates and contextual recommendations.
These experiences encourage regular usage, strengthen reader relationships and naturally guide audiences along the path from occasional visitor to loyal subscriber.

Powering the first mile of journalism

Beakon financial news personalization

Transform market signals into scalable financial stories

Financial markets generate thousands of meaningful signals every day. Norkon detects these events and transforms them into structured, reusable content components that power multiple formats across your platform — from personalised market summaries and portfolio updates to contextual insights and alerts.

This liquid content approach helps newsrooms scale financial coverage, surface relevant stories faster, and deliver richer investor experiences without increasing editorial workload.

Benefits for newsrooms:

  • Detect meaningful market events automatically
  • Turn financial data into structured editorial insights
  • Generate reusable content components across formats
  • Support journalists with faster, deeper market coverage

Words from our customers

Commercially, we have used Norkon’s platform to generate new advertising partnerships, which have increased our advertising revenue by over 50 percent.

Kasper Haugaard
Digital Development Manager
Dagbladet Børsen

We have known for a long time that our readers are deeply interested in the stock market. We wanted to capitalize on this interest to engage with users and potentially gain new subscribers as well as advertisers. Gamifying the stock market with Fantasy Funds proved to be a great way to incentivize users to register on our site to play.

Johan Östberg
Business Developer and Project Manager
Dagens industri

Using gamification and allowing people to manage a good portfolio and their funds as they would do in real life is a great exercise and a great way to learn. The more players play the game, the more they learn, and the more engaged they become. This eventually leads to greater interest in the content we publish about it. Fantasy Funds is very much part of our strategy – anything that can help us present the brand in a new way to an audience which we don’t monetize at the moment is a part of our strategy.

Mathias Douchet
Director of Product
The Telegraph

Norkon has helped us create a state-of-the-art market universe, which our customers are really excited about and that generates much higher engagement than our previous market pages.

Kasper Haugaard
Digital Development Manager
Dagbladet Børsen

Want to know more?

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