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Norkon + Opinary

Turn Passive Readers into Engaged Participants

Keeping readers engaged is one of the biggest challenges in digital publishing. With shrinking attention spans and constant digital distractions, publishers are continually vying for their audience’s focus. By embedding Opinary‘s interactive polls in Norkon’s real-time live blogs and financial tools, publishers can keep their readers informed while actively involving them in the conversation.

Whether it’s breaking news, market analysis, or live sports updates, the combination of short-form news updates and opinion sharing creates a powerful mix that boosts reader interaction, increases time spent on the site, and unlocks new monetization opportunities.

Turning Live News into Conversations

Live blogs cover events that stir emotions—politics, sports, breaking news—making them the perfect setting for real-time engagement. By combining Norkon’s real-time live-blogging platform with Opinary’s interactive opinion polls, publishers can turn one-way content consumption into an active, ongoing conversation.

When readers actively participate in the story, they stay on the page longer, return more frequently, and develop a stronger connection to the publisher’s brand. This integration makes engagement effortless, embedding interactive polls directly within live news coverage—whether it’s a breaking political event, a major sports match, or a financial market shift. The result? Higher dwell time, increased monetization, valuable first-party insights, and greater opportunities for long-term audience growth.

How It Works

Our integration seamlessly embeds interactive opinion polls within Norkon’s Live Center, allowing publishers to add real-time engagement elements without any technical complexity. Readers can vote on key issues as they unfold, instantly see how their views compare, and revisit the coverage to check on shifting public sentiment.

Covering a political debate or a breaking news event?

  • Drop in a quick poll: “Do you think this new policy will help the economy?” Readers vote, see results instantly, and feel part of the story.

Reporting on a significant stock market fluctuation?

  • Ask your readers: “Are you bullish or bearish on this stock right now?” This simple interaction keeps them engaged, checking back for market sentiment shifts.
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Engaging Users in Financial Markets

Financial markets thrive on sentiment, and Opinary’s polls provide a powerful tool to capture and visualise market opinions in real time. Whether it’s a stock’s performance, economic outlook, or market trends, interactive polls within Norkon’s financial portal and stock market game solutions allow publishers to engage their audience while collecting valuable sentiment data.

Imagine embedding a poll asking: “Are you bullish or bearish on the market today?” If 80% of the readers of Norway’s largest business newspaper feel bearish on a given day, that insight becomes a valuable data point for investors and traders.

  • Fuel ad revenue: Achieve increased revenue by implementing native or remote ads directly in your live blog.
  • Create exclusivity: Generate subscriber-only content and link them to your free live bog to lead readers towards the path to subscriptions.

How It Works

Opinary polls can be seamlessly integrated into both Pulse and Fantasy Funds templates with a simple embed code, allowing publishers to enhance their financial coverage with real-time audience sentiment analysis. This not only keeps users engaged but also provides an additional layer of market intelligence that benefits both readers and financial professionals alike.

  • Tracking market sentiment: A poll asks, “Where do you see the S&P 500 heading this quarter?” Investors and traders can gauge the broader sentiment and adjust their strategies accordingly.
  • Enhancing Fantasy Funds engagement: Within a Fantasy Funds competition, a poll may ask, “Which sector do you think will perform best this month?” Readers compare their predictions with others, sparking discussion and deeper engagement with the platform.
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Turning Engagement Into Growth

“Opinary is Absolute Dynamite! Being able to demonstrate intent, engagement, target, and retarget our users has provided us with a strong competitive advantage. We saw an increased engagement, with a 60% uplift in CTR, and an uplift in CPM of 40%.” – Doug Farrell, Group Head of Digital Advertising Strategy at Daily Mail Group Ireland.

Polls integrated into live blogs and financial coverage provide a powerful avenue for monetization. By engaging users in interactive opinion-sharing, publishers unlock new revenue opportunities while delivering valuable insights to advertisers and financial professionals.

Opinary turns user voices into data, engagement and conversions: Publishers collect valuable 1st-Party Data that transforms opinions into intent, interest and socio-demographic data points.

Furthermore, after participating in a poll, readers can be presented with tailored calls to action—prompting subscriptions, newsletter sign-ups, or relevant sponsored content—maximizing conversion potential. Publishers can also access non-voting users with premium in-poll ads, ensuring relevance and increasing monetization effectiveness.

Watch how to embed Opinary polls into your live blog

See It in Action

Discover how real-time interactivity can transform your audience engagement strategy. Schedule a demo today to explore how this powerful partnership can help your newsroom.

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