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Norkon + Kilkaya

Dive into Your Live Blog’s Analytics

Unlock Editorial & Commercial Intelligence

Live blogs are structurally unique – composed of dozens of individual posts and frequent updates, it might be difficult to define performance metrics accurately. Most publishers rely on page views and average time on site, but those metrics often miss what really matters: what readers really see and engage with.

To help publishers accurately measure their live blog efficiency, Norkon has partnered with Kilkaya, an analytics and recommendation engine that helps editorial and product teams to understand how content is consumed. Publishers can report on live events in real time and see how their blogs are performing immediately. Over time, the data helps optimize layout and content strategy and drive internal recirculation through smarter design choices.

Measure what really matters

Live blogs are structurally unique—they’re long-form content composed of dozens or even hundreds of individual posts. This format makes it difficult to measure performance accurately. Most publishers still rely on page views and average time on site, but those metrics missed what really matters: what readers actually see and engage with.

The Kilkaya dashboard integrates directly into the live-blogging platform Live Center and displays:

  • Real-time and historical metrics tailored to their live blogs
  • Post-by-post visibility and consumption tracking
  • Layout and UI performance data
  • Attention-based insights to support monetisation and UX improvements
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Why Personalization Must Start At The Top

Personalization often gets tucked away in lower-page modules, but that’s a missed opportunity. Kilkaya states that 80% of front page traffic is concentrated in the first four rows meaning if personalization doesn’t happen there, most readers won’t even notice it. Real impact comes when personalization begins from the very first row, where editorial priorities and user relevance meet. This isn’t about ceding control to algorithms—it’s about giving editors smarter tools to shape outcomes. With Kilkaya’s Front Studio, personalization becomes a lever for growth, not a black box.

In practice:

  • Editors retain full control over layout, tone, and story priority

  • Top-of-page content is dynamically adapted per user, based on behavior and editorial goals

  • High-value stories are elevated, stale content rotated out

  • Personalization aligns with KPIs like conversion, retention, and engagement

Case in Point: Danish Publisher Optimized Reader Flow and Content Recirculation

A leading Danish publisher leverages Live Center for real-time breaking news coverage and Kilkaya’s analytics dashboard across its brands, and successfully unlocked new levels of audience engagement. By combining actionable insights with smart UX optimizations, the publisher improved reader flow, increased time-on-site, and boosted internal traffic. Real-time data empowered the editorial teams to move to a more agile, audience-centric strategy with faster, informed decisions. This led to significantly higher engagement, stronger content recirculation, and a measurable uplift in monetizable interactions.

Let us help you optimize your reader flow today

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