Unveiling the New Live Center: A Game Changer for News Coverage

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Live coverage has become one of the most powerful formats for digital publishers — but for many newsrooms, the tools haven’t kept up. Slow workflows, poor SEO performance, and disconnected user experiences can turn a fast-moving breaking news story into a missed opportunity.

At Norkon, we’ve reimagined Live Center to help newsrooms meet the pace and pressure of modern journalism — while also turning live news coverage into a high-impact engagement and revenue driver.

Faster Publishing, Built for Speed

When news breaks, seconds matter. The new Live Center is engineered for instant publishing, ensuring live news updates reach audiences the moment they’re ready. Reporters and editors can publish directly from the field or the newsroom, without unnecessary steps or friction.

A Native Experience, Not a Widget

Unlike many live blog tools, Live Center blends seamlessly into your site. With customizable design skins, your live content feels like an integrated part of your brand — not an external plugin.

“It’s wonderful that the live blog skin design feels like a part of the STRIB, and not like a 3rd party provider.” — Aron Pilhofer, Chief Product Officer, Star Tribune

Tailored to Newsrooms, Not Just Content Creators

Live Center was designed with newsroom realities in mind — flexible enough to integrate with CMS systems, data providers, and third-party tools. From journalists in the field to admins managing multiple brands, every element supports your editorial workflow. The new Live Center brings a highly curated UI, shaped by user interviews with top newsrooms across the globe to help you move fast — and look good doing it.

Live Center delivers a highly intuitive editorial live-blogging platform

-> Check it out here

SEO Performance that Drives Discovery

Live Center sets itself apart from other platforms by supporting pre-rendering and server-side rendering (SSR), making dynamic content fully crawlable by search engines. That means stronger performance in Google, more organic traffic, and a better user experience.

“That speed had a big impact on SEO[…]. We saw 120,000+ concurrent visits from Google within minutes.”
— Jimmy Rice, Live Blog Editor, Sky News

Multi-Brand Management, Made for Newsrooms

Managing multiple brands and contributor access shouldn’t be a daily headache — so we set out to give news organizations a simpler way to manage all their brand accounts and to ensure journalists always have the right access to the right brands. With Live Center, account management is streamlined, giving contributors fast and seamless access across multiple brands under one unified umbrella.

Using one dashboard, your teams get exactly the access they need.

Built for Community. Ready for the Big Moments.

Live Center isn’t just for breaking news — it also contributes to building audience trust over time. With tools designed to support contributor voices, local reporting, and dynamic interactions with readers and journalists via comments or questions, it assists publishers to turn passive readers into an active community.

Comments are easily moderated in the editing interface

By enabling participation features, publishers create a richer, stickier experiences. Live Center also lets you embed related articles, podcasts, or app download banners directly in the live blog, guiding readers toward deeper engagement and conversions.

Proven Results from Leading Newsrooms

• +120% time on page vs. standard articles
• 3x more pageviews with live engagement features
• 80% of traffic from returning visitors
• Deployment in under 5 minutes

Built for What Matters Most: Your Audience

We built Live Center to serve real audience needs:

• “Update Me”: Real-time news, delivered instantly
• “Keep Me Engaged”: Interactive content that retains attention
• “Educate Me”: Background context, explainers, and links
• “Give Me Perspective”: Expert input and live reactions

Take Live Coverage to the Next Level

Live Center is more than a live blogging tool — it’s a newsroom-ready platform for building trust, engagement, and long-term loyalty.

👉 Discover Live Center in action!