Turn investing into an engaging learning experience. Fantasy Funds is an interactive investment experience that helps financial publishers attract new audiences, increase engagement, and build investor confidence through risk-free participation.
18-34 years old, with limited investment experience
Increase in confidence and willingness to invest in the financial market
Attract tens of thousands of new players
Fantasy Funds is a live stock market and portfolio management game that allows anyone to register and take part in a trading game and learn about portfolio management along the way.
Fantasy Funds attracts new readers through an engaging, risk-free investment experience. But the real value begins after registration.
Every portfolio adjustment, market movement, and investment decision creates new opportunities for readers to return, explore related coverage, and deepen their understanding of financial markets.
Combined with Pulse’s investor experiences and Market Intelligence capabilities, Fantasy Funds becomes a long-term engagement strategy that helps publishers build stronger reader relationships, not just one-off campaigns.
The game ties stock market and journalistic content together to augment the learning and information-sharing opportunity, helping players learn and get background information at the same time.
The game uses engaging features and investor tools to let participants compose their own portfolio of stocks, interact with other players, create their own leagues with friends and compete for weekly and grand prizes to encourage continuous player engagement and competition.
Players of all types benefit. Less mature investors can test their investing skills on a real-time market data platform without real risk. Survey results indicate that 70% of participants felt more confident about investing in real life after playing the game.
Fantasy Funds combines real-time financial data with interactive gameplay, enabling publishers to create engaging investment simulations under their own brand.
With Fantasy Funds, publishers can:
Confidence to invest
70% were more willing to invest in the financial markets after playing Fantasy Funds compared to before
Building confidence through a combination of financial tools, news and hands-on education
Less than two minutes to onboard and start playing
Learning by doing builds confidence.
Financial news helps readers understand markets, while participation helps them apply that knowledge.
Fantasy Funds gives readers a safe environment to explore investing, test ideas, and build confidence without financial risk. Every investment decision becomes an opportunity to learn, compare strategies, and discover new companies and market developments.
Publishers benefit from deeper engagement, stronger reading habits, and more meaningful relationships with their audience, while encouraging financial literacy through active participation.
For Äripäev, Fantasy Funds became part of a wider investor ecosystem that included editorial coverage, expert commentary, private leagues, and live investment events. More than 11,000 players joined the competition and made over 78,000 portfolio adjustments, illustrating how participation can become a habit rather than a one-time campaign.
Fantasy Funds is Norkon’s stock market game for financial publishers. Readers invest virtual money in real stocks, compete in leagues, and learn about investing in a risk-free environment.
Yes. Fantasy Funds is one of the engagement capabilities within the Pulse platform and can be combined with market data, portfolios, watchlists, and other market intelligence capabilities.
Publishers can customize branding, leagues, investment universe, prizes, sponsorships, and editorial integrations to match their audience and commercial strategy.
Fantasy Funds helps publishers attract new audiences, increase registrations, encourage repeat visits, strengthen investor education, and create sponsorship opportunities.
Many publishers successfully partner with banks, brokers, investment platforms, and financial institutions to sponsor competitions, prizes, and educational initiatives.
No. Fantasy Funds is designed for both beginners and experienced investors, providing a risk-free environment to learn through participation.