Fantasy Funds is a risk-free financial literacy tool for the broader audience to learn how to invest in the stock market.
By composing your own portfolio of stocks, socially interact, and create your own leagues, you compete for weekly and grand prizes.Read more below how Fantasy Fund Manager helps media companies increase subscribers & subscription revenue.
There are several reasons why the younger generations are increasingly interested in the stock market. Low-interest rates, social media, the pandemic, in addition to an increase of low-commission stock trading platforms are some factors that have contributed to a “rush” of younger shareholders.
Our data indicate that it is a strong correlation between financial literacy and participation in the stock market. Fantasy Funds gamifies investing in the stock market and ties journalistic content together to increase engagement with users. This enables less mature investors to try out their investing skills on a real-time market data platform without having any real capital at risk.
We have learned through several user surveys that Fantasy Funds has increased financial literacy in terms of following the overall economy, boosting investor confidence in terms of converting the portfolio into an actual real money investment. This has helped increase subscription revenue amongst a new younger audience for media companies.
Fantasy Funds insights (survey by Dagens Næringsliv)
70% stated they are more willing to invest after playing Fantasy Funds
The majority of players was in a younger age group and more women (23%)
62% of players did not have a DN subscription
20% of all shareholders are new since Jan 2019