Pulse: Transform Financial Market Coverage into a Revenue Engine
Empower your audience with real-time stock market data and AI-driven editorial insights, helping your readers stay ahead in the investment game and make informed decisions.
Become the preferred news source for stock market news
Everyone should be able to understand the stock market.
Pulse bridges the gap by enabling news organizations to deliver real-time stock market updates in an intuitive, accessible format and empowers audiences to confidently make financial decisions on funds, deposits, commodities and more —even without financial expertise.
400%
Page view increase in one year
125%
Higher average time on site
75%
More pages per visit
Pathways for revenue growth
Pulse enables publishers to unlock new revenue streams through strategic partnerships with advertisers and seamlessly integrated sponsored content that maintains a smooth reader experience. It also helps expand readership by capturing and engaging niche segments, including younger audiences, financial enthusiasts, and seasoned investors. Additionally, Pulse supports increased subscription conversions with flexible paywall options, allowing publishers to offer exclusive access to premium financial tools and insights, catering to diverse audience needs while driving sustainable growth.
“We increased advertising revenue by 50% through partnerships powered by Pulse.” — Dagbladet Børsen
Bridging real-time financial data with editorial expertise
Powered by cutting-edge AI and robust data processing, Pulse processes and pushes the latest stock market data directly onto publishers’ platforms in real time. Benefits include:
- AI-driven insights for editors: Access intelligent analysis of market movements, contextualized with historical trends, to craft richer narratives effortlessly.
- Streamlined workflows: Tools like smart tagging simplify the editorial process, helping teams quickly identify and highlight significant market events.
- Revenue Growth Opportunities: Integrate with paywalls, sponsored content, or advertising to generate new revenue streams while driving returning reader habits and subscription rates.
Empowering readers and investors
Pulse offers a range of personalized, intuitive experiences, transforming how readers engage with financial content:
- Personalized Market Updates: Real-time alerts and notifications keep readers informed about portfolios and market trends that matter to them.
- Actionable Investment Tools: Features like watchlists, portfolio management, and graphical analysis empower users to make informed decisions with confidence.
- Seamless Exploration: Interactive dashboards and data tools allow readers to dive deep into trends across stocks, funds, and cryptocurrencies, enabling independent financial discovery.
Provide actionable investment insights with the Editorial Portfolio
Add real-world value for your readers by bringing into your financial coverage the editorial portfolio, a curated showcase of how financial experts actually invest. Allow subscribers to observe in real time how the portfolio is managed, and learn about every trade that is made, at what time, the price point, and strategic rationale. Each portfolio is actively monitored and regularly contextualized by the newspaper’s editorial team, who explains the reasoning behind trades and the broader strategies at play.
Unveil exclusive insights:
- Real trades, real transparency: Readers get an inside look at expert strategies as they unfold.
- Editorially enriched: Each move is accompanied by journalistic analysis and market context.
- Learn-by-example: Readers can track or mirror portfolios to build their own confidence.
- Drives subscriptions: Publishers report strong uplift in engagement, loyalty, and conversions.
Redefining financial news delivery
Pulse provides a robust suite of customizable features for data discovery, visualization, and portfolio management, enhancing user engagement and editorial content.
- Intuitive Visualizations: Graphical tools and logical charts allow readers to explore, monitor, and analyze financial markets in real time, offering deeper insights into market performance, trends, and investment opportunities.
- Monitor the market 24/7: Users can create customized notifications for specific instruments, industries, or exchanges, delivered directly to their devices, enabling timely actions on critical market movements while boosting engagement and revisits.
- Portfolio Management: Subscribers can track their investments, experiment with different strategies, and build confidence in their decision-making before venturing into the market, fostering independence and loyalty.
Pulse features
