Press release
Oslo, Norway – 11th June, 2025
When events unfold live, newsrooms need to be able to rely on real-time engines. Norkon is on a mission to help newsrooms cover live stories faster, more seamlessly, and with greater impact. To support this, we’re continuing to expand Live Center’s native integration with leading CMS. Our new partnership with Purple means live-blogging is now available directly inside the Purple editor – no separate tools, no extra steps.
The benefits of such an integration are immediate: skipping the need for extra logins or technical hurdles, journalists are able to go live instantly with high-impact stories, right from within their editor.
About Purple
A leader in the DACH region, Purple is a cloud-based headless CMS used by over 600 newspaper and magazine titles worldwide, including Ringier, OM Mediengruppe, and Bauer Media. Designed for professional publishers, Purple combines flexibility with performance, supporting everything from fast-paced editorial workflows to immersive e-paper apps and digital editions. The platform allows media companies to customise their publishing stack while maintaining speed and consistency across channels. With this integration, Purple customers can now launch live blogs in seconds, directly from within their CMS.
Real-time publishing, built for the modern newsroom
Live blogs are proven to increase:
- Page views by 2–4x compared to standard articles
- Ad impressions by up to 80%
- High audience return rates: drawing first-time readers, building returning habits and converting them to loyal readers and subscribers over time.
The partnership between Purple and Norkon enables editors to move as fast as stories break, without drawing away journalistic resources or disrupting their research to create high-value articles, push updates to web and app automatically, and remain SEO-optimized from the first moment. Whether you’re covering elections, sports, breaking news, or business updates, live blogs mimic a social media layout with short-form content, meeting the reading habits of modern consumers:
- One workflow, one login: No switching tools or new platforms
- Speed to market: Publish updates on the fly and provide an immersive reading experience by integrating images, videos, and social embeds directly from the Purple editor into the live blog.
Audience-first, revenue-smart
Live blogs provide a fast, social-media-like experience that increases time on page, repeat visits, and monetizable impressions. Younger audiences respond especially well to the pace and interactivity of the format, helping future-proof your readership and deepen loyalty.
With server-side rendering, every update is instantly indexed, boosting visibility and discoverability from the start. All without compromising your editorial standards or production speed.
Built to work together
Live Center is fully embedded in Purple’s CMS, allowing journalists to deploy it immediately and in a very straightforward manner to cover live stories. No new tools, no extra steps – just one integrated workflow from draft to publish.
“Live engagement is becoming an incredibly important complement to our platform. By integrating Norkon directly into our CMS, we’re giving publishers a real competitive edge. Fast workflows, deeper audience loyalty, and higher returns.” – Benjamin Kolb, CTO & Co-Founder of Purple
“We’re excited to bring our live-blogging capabilities to Purple’s all-in-one platform and help publishers in the DACH market and beyond on their digital journey. Together, we’re aiming to reduce workflow complexity for newsrooms, making it easier than ever for publishers to go live and stay ahead of their competition.” – Eirik Næsje, CEO at Norkon