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Dagens Næringsliv uses live blogs to keep news constantly fresh

Case study

Founded in 1890 and part of the DN Media Group, Dagens Næringsliv (DN) is one of the largest and most influential business-focused newspaper in Norway.

DN takes pride in striking the right balance between in-depth investigative journalism and staying ahead with fast, up-to-the-minute breaking news. With the help of Live Center, Norkon’s live-blogging platform, DN found a way to focus journalistic efforts on investigative journalism and exclusive in-depth stories, while also continuing to publish a constant, fresh flow of breaking news.

The challenge: Seeking the best of two worlds

Quality has been a watchword for DN since its inception. As a business newspaper, DN has focused resources and time on investigating and publishing exclusive, high-quality stories that require many weeks to research and days to write. Yet as a trusted news source with a reputation for breaking news and sharing up-to-the-second information, DN needed a faster, more convenient way to share more bite-sized, but important, information instantly.

DN’s Target Group Manager, Marit Tronier Halvorsen, explained “we want to be exclusive and have the best investigative coverage balanced with being the best in breaking news. We know that a full article takes a lot of time to produce, but we need to be able to publish something more, all the time, when that high-quality content is being created.”

The solution: Giving journalists tools for instant news

For breaking news and real-time updates, DN features a prominent news studio at the top of its front page—home to its live blogs. This setup allows journalists to quickly publish frequent updates, ensuring that the latest information is always available. It also reinforces the impression that every time users visit DN, there’s something new to discover.
DN’s Target Group Manager, Marit Tronier Halvorsen, explained “With live blogs, we can constantly deliver short-form news, which is really fast to publish, and satisfy that requirement for breaking news. Live blogging enables a kind of just-the-facts news flash that creates an impression of something new being published all the time.”

The benefits of balance: More time for in-depth journalism, more touchpoints for readers

Live Center opened up possibilities for using resources better, according to Marit. In-depth journalism requires time, resources and focus, and not every piece of data or information requires a full article. With live blogs, it is simple to provide readers with real-time, near-constant updates without taking valuable time away from journalists’ core work or diluting the effect of the longer-form, high-quality content journalists produce.
DN’s “latest news banner” sits prominently atop the homepage, continuously pulling fresh posts from various live blog channels. This dynamic feature ensures a steady stream of real-time updates—from breaking news to the latest developments in the stock market—offering readers something new every time they visit. “Users return time and again because they feel there’s always something fresh and engaging to discover,” explains Marit. “By meeting this demand for instant, ongoing information, we reduce churn and increase the likelihood of gaining new subscribers.”
Live blogging also gives DN the flexibility to quickly launch dedicated blogs for time-sensitive events, such as election coverage, natural disasters, or public health crises like Covid-19.

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Conclusion

By combining fast, real-time updates with high-impact investigative journalism, DN has found a model that both serves reader expectations and strengthens its editorial integrity. Live Center plays a key role in this strategy—empowering journalists to deliver timely news without sacrificing the depth and quality that defines DN’s brand.

Looking ahead, DN is exploring new ways to deepen reader engagement and grow its subscriber base. “We want to give everyone something of value for free,” Marit explains, “while reserving our most exclusive content for subscribers.” With evolving strategies—from adjusting content access models to experimenting with in-blog monetization—DN continues to innovate at the intersection of quality and immediacy.

This ongoing evolution ensures DN remains not only a trusted source of business news, but also a leader in digital innovation within the media landscape.

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