News Move Fast. So Can You, with Live Center
A Whole New Live Center:
Real Impact for Your Newsroom and Your Business
Built for speed, real-time storytelling and retention — so you can focus on breaking news. Live coverage drives attention, engagement, and loyalty — giving publishers more opportunities to monetize breaking stories and evergreen topics.
Faster Publishing
Real-time coverage has never been so efficient. Live Center is built for instant publishing, so your updates reach readers the second they’re ready.
Native Look and Feel
Live Center’s design is adapted to your news site to provide a fully native look with its customizable skin design.
Built For Newsrooms
Designed with editors and journalists in mind, Live Center fits the pace, pressure, and needs of a modern newsroom. Built with flexibility in mind, newsrooms can seamlessly connect Live Center with data providers, CMS and other tools used in their daily workflow.
Ranking and Discovery
Live Center delivers superior SEO performance compared to other live blogging platforms by offering built-in pre-rendering and helping publishers to set up their server-side rendering (SSR) – ensuring that dynamic, JavaScript-heavy content is instantly crawlable and indexed by Google.
Active Audience Engagement
Live Center keeps audiences actively involved with features like comments, real-time questions, and integrates easily with interactive polls or custom reactions plug-ins like the ABC developed — turning engagement into measurable dwell time and higher return visits.
A Gate to Audience Loyalty
By delivering timely, interactive content, Live Center becomes a key touchpoint that draws readers in during critical moments. Consistent engagement fosters habit and trust – add article and podcast links or app downloads banners into your live blog to guide audiences toward subscriptions and other conversions.
“It’s wonderful that the live blog skin design feels like a part of the STRIB, and not like a 3rd party provider. […] We witnessed a+174% increase in screen views and a +35% rise in app downloads during the U.S. election week alone.” – Aron Pilhofer, Chief Product Officer at The Minnesota Star Tribune
“With Norkon our live blog is up in under 5 minutes. […] That speed had a big impact on SEO. Within minutes of the push I could see more than 120,000 concurrent visits to the live blog from Google alone, and 100,000 of those were classified as new users – most from the US.” – Jimmy Rice, Live Blog Editor at Sky News
User Needs Live Center Fulfills:
Update Me, Keep me engaged, Educate me, Give me perspective:
Live Center At A Glance
