Journeying from ScribbleLive to Live Center

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ScribbleLive, later rebranded as “Live,” was officially discontinued in December 2023 as part of a strategic shift from Rock Content to focus on content marketing solutions.

Originally acquired by Rock Content in 2019, ScribbleLive was a widely used live blogging platform that became the foundation for Rock Content’s “Live” product. Similar to Live Center, SchriblleLive blogs catered to the news and media industry, enabling journalists to deliver real-time updates to their audiences. However, Rock Content ultimately decided that live blogging did not align with its core focus, leading to the platform’s discontinuation.

Alternative live-blogging solutions and migration from ScribbleLive

In the face of ScribbleLive’s discontinuation, customers are naturally looking for alternatives. In a previous blog post “the 4 best live-blogging solutions for news & media” we looked at different live blogging solutions available on the market, which all come with their specialization.
In recent years, we have helped numerous customers migrate from ScribbleLive to Live Center, allowing customers to transfer previous content to the new platform using APIs. Based on our experience, we have created a migration plan to help organizations seamlessly move over to Live Center in under 30 minutes – Get the full overview here!

Everything You Need for Real-Time News, All in One Place

In today’s fast-paced media landscape, live blogging has become an essential tool for news publishers and journalists striving to meet the ever-growing demand for 24/7 updates. Whether covering breaking news, elections, sports, or major cultural events, a powerful live-blogging platform is key to keeping audiences informed and engaged.

Why is Live Center unique from other live-blogging solutions?

Unlike one-size-fits-all platforms, Live Center is fully customizable, allowing publishers to seamlessly integrate live coverage into their brand identity. Its intuitive editorial interface enables journalists to publish updates in seconds—ensuring that news reaches readers without delay. Plus, with rich multimedia support, interactive engagement tools, and advanced monetization options, Live Center transforms live reporting into an immersive experience that keeps audiences coming back.

How Live Center Boosts SEO and Audience Engagement

Live blogging isn’t just a powerful tool for real-time news coverage—it’s also a strategic asset for SEO and audience engagement. With Live Center, publishers can optimize their content for better search engine visibility while simultaneously increasing reader interaction through Q&A and comment functionalities. Here’s how:

SEO Benefits

Live Center enhances SEO by ensuring faster indexing, continuous content freshness, and higher rankings in Google’s Top Stories. With structured data (Schema.org), live blogs can qualify for the “LIVE” label, increasing visibility. Real-time keyword optimization and engaging, frequently updated content help improve search rankings, dwell time, and click-through rates.

Audience Engagement

Live Center’s Q&A and comment functionalities turn passive readers into active participants. Live Q&A sessions allow direct interaction with journalists, while comment sections foster discussion, increasing reader retention and loyalty. These interactive features boost time on page, encourage repeat visits, and drive subscriptions, making live blogs a key tool for engagement.

Some questions you might have around Live / ScribbleLive:

Q: What is the end of life date for Live by Rock Center?

A: Live is available until December 2023, allowing for enough time for a hassle-free migration toward a new live-blogging platform.

Q: How easy is it to migrate from Live to Live Center?

A: The migration process from Live to Live Center is fairly easy – the only thing that is needed are the API endpoints toward the different live blogs you wish to transfer.

Q: Can I get Live Center’s support for the migration?

A: Absolutely! Our experts will assist you through the process and ensure that everything is set up as it should be.