How DN makes personalized stock market news relevant to each investor

In news media, personalisation often starts with what someone has read. 

Publishers use reading behaviour, such as read articles and time spent on them, to understand readers’ interests and recommend relevant content.

For financial publishers, there is an additional layer of intent. While readers come to publishers’ sites to stay informed, they also want to connect market developments to their own investments.

Consider this: a private investor may hold shares in a company without having read about it on your site. They may want to know why a stock is moving even when it has not made the headlines. You would miss that signal if you weren’t offering some sort of investor tools on your site, such as the possibility to create favourites, watchlists or a portfolio, to name just a few, to make these interests visible.

At Norkon, that is how we approach investor engagement: bringing together market developments, reader interests and trusted journalism to help people understand what those developments mean for them.

Together with Dagens Næringsliv (DN), one of Norway’s leading financial publishers, we put that approach into practice. In August 2026, Norkon’s Market Intelligence launched within DN Investor through a personalized stock market overview. 

Its use offers a practical starting point for exploring how personal relevance can encourage interaction and give private investors reasons to return.

Results: what interaction and returning users indicate

Background: Given the dynamic nature of the stock market and in order to assess usage of their personalized market overview during a “normal time”, we analysed a two-week period that did not coincide with any major political events or technology announcements.

Platform context: DN’s personalized stock market news is available to registered, signed-in users on the Investor platform, including those with free accounts.

Across this period:

• 47% of users interacted with the overview, by expanding updates or sources, or clicking through to journalism
• More than 58% of registered users who tried the feature returned to it
• Returning users accounted for an average of 91% user interaction with the feature each day across that period

Two signals emerge here:
1. Readers explore the information presented to them

2. Readers return to the feature and interact with it substantially, making for a strong active audience.

This is a significant starting point for financial publishers looking to build strong reader habits.

What does Emma want to know?

Imagine a female investor, Emma, who reads DN’s coverage of the oil industry, follows a Norwegian salmon producer and holds shares in several other companies.

Her reading history tells us something about her interests. The companies she follows, her watchlist and portfolio add more context. Together, these signals help answer a practical question: which developments are relevant to Emma today?

She may want to understand why the salmon producer’s share price has fallen, even if she has never read an article about it on DN. A development affecting a company in her portfolio may matter to her without being a major market story. And when DN publishes relevant reporting, she has a reason to explore it.

Emma does not need to formulate a question to get started. A personalized overview brings relevant updates to her, with explanations and links she can explore.

What DN’s newsroom thinks 

Think of it as a relevance filter: the personalized overview brings relevant market developments to each reader, complemented by DN’s in-depth journalism, while also providing insights into companies that receive less regular editorial coverage.

That matters because a newsroom cannot report continuously on every company its readers hold or follow. 

This is an entirely new way to follow the market news. The personalized market overview allows us to provide relevant updates about companies which we might not be covering at the moment in our journalism. The tool helps us ensure that every retail investor receives valuable insights regardless, and is able to connect the dots and make more informed decisions.
— Magnus Aabech, Managing Development Editor at Dagens Næringsliv

That value also comes through in how DN’s journalists use the overview themselves. In a LinkedIn post, Petter Winther, Financial Reporter and Team Lead at DN, describes how it has become his starting point for checking the market:

(…) Now I just go straight to DN Investor and ask for the market to be summarized. Whether it’s morning, evening or midday, it always works.
The language is simple, and the numbers are always accurate. The explanations are good, plus it links to relevant DN articles that go more in-depth. (…) I am thoroughly impressed by the result and excited to see how we can take this further.
— Petter Winther, Financial Reporter and Team Lead at Dagens Næringsliv (translated from Norwegian; See the Linkedin post)

Fredrik Nøring, Founder & CEO of Norkon and Magnus Aabech, Managing Development Editor at Dagens Næringsliv present the results of Market Intelligence together at European Business Media, Lisbon, September 2026

For readers, a market movement can become the starting point for discovering an article they might otherwise have missed. For DN, its journalism becomes more closely connected to the investments and interests readers already care about.

Learn more about Norkon’s Market Intelligence, or reach out if you want to discuss how this could benefit your retail investors.

We also published this story in an article for INMA. Read the article here