Empower your financial brand for more informed investors
Modern investors expect trusted financial journalism alongside tools and experiences that help them follow markets, understand what matters and make informed decisions.
By bringing trusted market data, publisher intelligence and financial technology together, Norkon facilitates the exchange of relevant market context across markets – helping journalists discover stronger stories and giving readers a more complete view of what moves the market.
Retail investing has become more accessible, bringing a broader and more diverse audience into financial markets.
These investors increasingly expect financial media to help them understand developments, explore opportunities and follow the investments that matter to them.
For financial publishers, this creates an opportunity to combine trusted journalism with data-driven and interactive experiences that deepen engagement and strengthen the reader relationship. Publishers who deliver these experiences are building stronger brands, deeper engagement, and entirely new revenue streams.
Each publisher we work with transforms engagement in a slightly different way. But the results share a common pattern: deeper interaction, more loyal audiences, and measurable commercial impact.
Børsen saw a +50% increase in advertising revenue after integrating Pulse to power real-time market coverage and interactive visualizations.
This new experience extended session duration and improved ad visibility, allowing the publisher to command premium rates and attract new sponsorships from financial enterprises.
This exemplifies that interactive financial content isn’t just engagement-driven, it’s revenue-driven. Publishers that blend live data and editorial coverage strengthen both their reader value and their commercial proposition.
Dagens Næringsliv experiences 1⁄3 of total site traffic coming from their Investor portal, powered by Pulse’s market dashboards.
By connecting editorial content to interactive live data, DN transformed static market coverage into a daily-use financial hub. Readers return multiple times per day to check market movements and related stories, deepening loyalty to the DN brand.
This illustrates how real-time data tools move a publisher from “news outlet” to “financial companion.” Habit-building usage is the most valuable predictor of subscriber retention.
During their Fantasy Funds game periods, Finanz und Wirtschaft witnesses a significantly higher traffic to investment-related articles.
The Fantasy Funds competition not only draws thousands of players but also lifts readership across FuW’s editorial coverage.
Gamification efficiently connects readers with journalism. By linking interactive experiences to editorial content, publishers extend the lifecycle of their reporting and increase advertising inventory on high-value pages.
Definition
Supporting audience retention & growth
Game play
Gamification benefits
Game development
Data discovery
Supporting revenue objectives
Market intelligence
A financial publishing platform combines real-time market data, editorial tools, personalization, and engagement features to help publishers deliver interactive, relevant, and data-driven financial content experiences.
Real-time financial data enables publishers to deliver timely, relevant insights that reflect current market movements. This increases the value of content, keeps audiences informed throughout the trading day, and encourages repeat visits and deeper engagement.
By turning financial news into an interactive, gamified experience, Fantasy Funds encourages players to return daily to track their portfolios and standings. These repeated interactions build habits, keep audiences engaged over longer periods, and strengthen loyalty to the publisher’s platform.
Fantasy Funds attracts new users by appealing to both finance enthusiasts and casual readers who want to learn through play. Every registration creates opportunities for publishers to convert players into long-term subscribers. In addition, the competitive and shareable nature of the game helps extend reach organically through word of mouth and social media.
When your news publishing company sets up a Fantasy Funds game, it is up to you who will be able to play. Different combinations are possible depending on your objectives. You can open up the first game competition to anyone and allow only subscribers to play the next round, or limit the number of portfolios or tools to free players and give more advantages to current paying readers, and so on. Fantasy Funds is flexible to meet your financial gamification needs.
Typically a game lasts between 8 and 24 weeks. The duration is set based on your preference and goals.
Financial literacy is a great hook for attracting new users, whether these are customers, readers, or subscribers. Gamifying financial literacy, making learning fun, motivates and incentivizes users to continue playing. Games are sticky and allow for incremental learning that leads to greater engagement.
For players, participating in a Fantasy Funds game has been shown to boost a user’s willingness to invest in markets by 70% compared to before they took part in a game. It builds confidence through the combination of financial tools, news, hands-on education and potential rewards through incentivizing consistent play.
We have extensive experience in optimizing prizes to maximize the number of players and engagement in the game. For example, combining grand prizes with weekly prizes as well as league prizes. We are happy to advise you.
Players are attracted through a combination of organic SEO visibility, on-platform visibility, i.e., your website and platforms, and ads (we provide recommendations for advertising). Please contact us to discuss how we can maximize the reach and engagement your game generates.
Fantasy Funds can support many different types of financial instruments including stocks, cryptocurrencies, funds, ETFs, etc. These instruments can either be sourced from our own market data provider or using your existing or preferred data provider. Please contact us for more information about market data.
Unlike generic investing apps, Fantasy Funds is built specifically for media publishers. It integrates directly into news sites, drives registrations, and is designed to funnel players toward subscription journeys. The game balances entertainment with financial literacy, giving users a safe, risk-free way to learn about investing while deepening their connection to the publisher’s brand.
Fantasy Funds games have proven that they can be successfully monetized for a significant ROI.
Monetization strategies are realized through:
While development and launch of a game varies depending on your needs, usually from the moment we start planning until game launch, development typically takes about 12 weeks.
Fantasy Funds offers flexible development to create a native look and feel, so you can a white-labeled experience for your own games.
No, Norkon implements, hosts, and manages the game. It is 100% independent and bolt-on.
Pulse provides real-time access to financial market data through intuitive dashboards and interactive visualizations. Instead of manually sifting through feeds or raw numbers, journalists can quickly identify market-moving trends, discover story angles, and enrich their coverage with data-driven insights. This accelerates the reporting process while ensuring accuracy and depth in financial journalism.
Pulse keeps readers engaged with real-time data, personalized watchlists, and interactive portfolio tools that encourage daily return visits. This habit-building behavior reduces churn and naturally guides users from free access to premium subscription tiers where advanced articles and investor features are unlocked.
By combining live market data with editorial content, Pulse increases reader engagement and time spent on site – two key metrics that drive ad revenue (as well as SEO score). The platform’s interactive tools create high-value inventory for advertisers, allowing publishers to package premium ad placements alongside sought-after financial data and insights. In addition, the stickiness of Pulse encourages repeat visits, strengthening audience segments that are attractive for targeted advertising and sponsorship opportunities.
Banks, brokers, and fintech brands looking to reach financially minded audiences can sponsor Pulse modules. Publishers can offer dedicated sections as premium sponsorship placements, creating new high-value inventory beyond traditional banner ads.
Yes, Pulse offers you full control so that you can decide to set up a paywall in front of certain features or analytical tools and not on others.
Personalization helps financial publishers deliver content that is relevant to each reader’s interests, such as specific stocks, sectors, or market trends. By tailoring insights and recommendations, publishers can improve engagement, build daily habits, and increase subscriber retention.
Financial publishers can deliver personalized content at scale by using data-driven platforms that analyze reader behavior and market activity. These platforms enable publishers to automatically surface relevant insights, tailor content experiences, and deliver personalized financial information without increasing editorial workload.
