#23 Beyond the Newsroom: Why Publishers Need to Think Like Tech Companies
Featuring: Alexian Chiavegato, CMO at Marfeel
Newsrooms aren’t just about journalism anymore. Today, modern publishers must think beyond content creation—embracing SEO, AI, audience data, and even e-commerce – amd why engagement isn’t just about clicks. We also touch on smaller publishers needing to rethink revenue models beyond subscriptions.
#22 Innovating News & Subscriptions at FAZ
Featuring: Marina Sorg, Deputy Chief Product Officer at Frankfurter Allgemeine Zeitung (FAZ)
We explore how FAZ is driving digital innovation and subscription growth, and efforts to reduce platform dependency by strengthening direct reader relationships. We also look at the revamped „FAZ Der Tag“ which includes AI-generated summaries, audio integration, and interactive features to engage modern audiences.
#21 Mastering Push Notifications: The Power of Smart Alerts
Featuring: Renata Okrajni, CEO at PushPushGo
We discuss the role of push notifications in media, making push notifications a powerful tool for audience strategy while avoiding notification fatigue, and insights on how segmentation, breaking news, and local journalism can drive audience engagement.
#20 Inside the Entrepreneurial Culture of Alma Media
Featuring: Johanna Suhonen, VP of Content Business at Alma Media
We explore Alma Media’s revenue-driven culture, where journalists and managers work in a hands-on, results-oriented, and entrepreneurial way to achieve the company’s goals.
#19 Navigating Business, Mindset, and Strategic Shifts
Featuring: Pernille Holbøll, Group Senior Director at Better Collective
We discusses strategies at Better Collective to stay ahead in a rapidly changing industry, key lessons from the past and how the digital sports publisher prepares for the future.
#18 Mather: Tips on leveraging data
Featuring: Ignaz Van Hasselt, Director of Europe at Mather
A deep dive into the world of data – how to leverage data, avoid common pitfalls and why data is useless without the right questions. We also touch on the myth of more content equals more engagement.
#17 Berlingske Media: Tech-Driven Evolution
Featuring: Anders Krab-Johansen, CEO at Berlingske Media
Insights into how Berlingske Media is exploring strategic collaborations with major tech players, and how tech and workflow implementations are streamlined across all brands.
#16 A.I., Data and Personalization of Media in 2025
Featuring: Eirik Næsje, CEO and Fredrik Nøring, Head of Innovation at Norkon
From AI advancements leveraging data to new content personalization opportunities and the emergence of new industry players, we reflect on 2024 milestones and outlooks on 2025.
#15 The quest for achieving sustainable business models
Featuring: Alan Hunter and Michael Burnt, co-founders of HBM Advisory
We explore sustainable revenue models and learn how the most successful publishers focus on their readers, trying to find new ways to better serve them and lock them in.
#14 Pugpig: When & How Apps Truly Work for Publishers
Featuring: Jonny Kaldor, Founder of Pugpig
The strategic role of apps in driving reader engagement and loyalty: app success hinges on newsroom effort, when a mobile app approach makes sense, and overlooked challenges.
Pugpig’s consumption and retention report can be accessed here.
#13 La Presse's digital-only strategy & continuous adaptation for tomorrow
Featuring: Jean-Marc de Jonghe, VP of Digital Product at La Presse
We dive into the newspaper’s bold transition to a digital-only model and the strategic choices that drove to this. La Presse maintains an agile team and prioritizes high reader engagement to stay relevant.
#12 The Keyword Is "Speed" In an Accelerated A.I. Revolution
Featuring: Danny Lein, Founder of Twipe
We discuss the challenges & opportunities where AI technology is disrupting businesses at very high speed and tech giants like Google and Microsoft push new AI ideas to market at an extremely rapid pace. Takeaways for media include learning from past mistakes, such as losing control of digital advertising to platforms like Google and Facebook.
#11 Fortune Media: How a print magazine thrives in the digital age
Featuring: Jim Edwards, Global Executive Editor for News at Fortune Media
Traditional media models that have long relied on print and live conferences, once considered outdated, have now become valuable assets in today’s subscription-driven landscape. We also touch on the impact of third-party cookie tracking, privacy concerns, and the rise of the “consent or pay” business model.
#10 Local Communities & Influencers: Media’s Approach to a More Interactive Experience
Featuring: Marc Zohar, CEO at Viafoura
Media publishers can stay competitive and relevant by focusing on user engagement learning from the creator economies, collaborating with local influencers.
#9 Embracing Collaboration With Leaders In Their Field
Featuring: Eirik Næsje, CEO at Norkon
Observations of successful news publishers who have embraced a collaborative approach with technology firms to tap into skilled and forward-thinking software developers, rather than trying to solve short-term tech challenges in-house.
#8 INMA's Jodie Hopperton on Startup Agility, Tech Stacks, AI, and Strategic Growth
Featuring: Jodie Hopperton, Product & Tech Lead at the International News Media Association (INMA)
How larger businesses could learn from the agility of startups and the importance of clear, articulable goals to ensure team alignment. We dive into the importance and need for modular, nimble tech stacks in legacy organizations to adapt rapidly to changing demands, and touch on the growing focus on AI’s impact on consumer behavior & personalization.
#7 Arizona Media Association: Adapting Video Strategies for Modern Media
Featuring: Nate Kelly, VP of the Arizona Media Association
We explore the success behind video strategies and the importance of embracing new formats, like vertical video, prioritizing speed and relevance over polished production in news content. By focusing on relevant content and removing intrusive, low-value ads and videos publishers can create a high-quality premium environment that justifies subscription fees.
#6 DN Media Group: Product Development and Take on Current Status
Featuring: Are Westerink Sandvik, Product Manager at DN Media Group
Insights into some of the successes and focus areas at DN to continuously improve their digital offering, with emphasis on the importance of delivering a high-quality digital user experience.
#5 JP/Politiken Media Group: Gen AI and How JP/Politiken Embraces the Future
Featuring: Stig Ørskov, CEO at JP/Politiken Media Group
We discuss the importance of establishing direct relationships with readers, how the main challenge today lies in reaching the audience, and how subscriptions will continue to be the main source of revenue for publishers. We also learn about JP’s experience with producing niche content and creating verticals for different industries, and the success of audio formats.
#4 The Audiencers: Small Publishers Are Sometimes The Most Innovative Ones
Featuring: Madeleine White, Co-founder of The Audiencers
We’re taking a look behind the scenes of The Audiencers‘ and dive into publisher success stories, highlighting that small publishers are often the most innovative ones out of necessity.
We also discuss the importance of community in fostering a sense of belonging among readers, and look at building vs. buying technology.
#3 Process Innovations And Roadmap To Success
Featuring: Brian Morrissey, Founder of The Rebooting
What if you abandoned print today and launched your news publication as digital-only?We dive into the mindset shifts required and the innovations necessary on the product side to succeed, and hear expert recommendations for mid-size publishers navigating this transformation.
#2 Rethinking Subscription Strategies
Featuring: Brian Morrissey, Founder of The Rebooting
We discuss evolving subscription models and the need for innovation in this space to define new benchmarks for success. Brian shares his observations on the strategic changes at The Washington Post.
#1 SEO, Google and web traffic: is there a light at the end of the tunnel?
Featuring: Barry Adams, SEO Expert at Polemic Digital
In light of the decline of referral traffic from social media, SEO for news publishers is crucial in driving search engine visibility, despite the unpredictability of Google’s algorithms.
We discuss news aggregators and the need for publishers to build loyal audiences and maintain journalistic integrity, avoiding tempting clickbait tactics and emphasizing quality content.
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